Posted on

How to create a signature coaching programme that sells

In January 2023 we were joined by guest speaker Joanna Lott,  a qualified business coach who helps coaches stand out and get clients with honesty not hype. 

Joanna helped us understand how we can differentiate our own service offering from all the other coaches out there, and communicate the value of what we do for clients in a much clearer way. Joanna shared her simplified step by step system to help us map out our own Signature Coaching Package. We focused in on the concrete problem we want to help clients solve, our niche and building a simple framework to help us market it more effectively. Joanna generously shared her knowledge, experience and advice with us all as she facilitated a session full of value.

The session was hugely valuable, we had lots of positive feedback and all left with some actionable next steps.

Joanna Lott

Speaker’s Bio: Joanna Lott

On qualifying as an Executive Coach, she set about learning everything she could about business, sales and marketing and quickly built a profitable career and executive coaching business around her young family. Other coaches started asking her how she did it, so she’s supported 25 coaches in the last year alone to help them to build their business and get clients so they can make a living doing work they love.

Joanna blends her love of coaching and marketing into a system of support called The Business of Coaching, that’s turned out to be a space that works incredibly well, so that more coaches are profitable in their brilliant coaching business.  

Joanna’s qualifications include: ICF Associate Certified Coach, ILM Level 7 Certificate in Executive Coaching & Mentoring.